Magic Leap ︎︎︎ Global Product Campaign
![](https://freight.cargo.site/t/original/i/8670b9399b65c09efbb91bbbb9dc862178aa884e9f464a9c14d25b05783f630c/ML_Lens_Hero_01.jpg)
First Things and Magic Leap collaborate to bring their new headset to market. Helping design, create and produce a huge library of images, animation and photography for the definitive AR/VR headset of the future.
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Magic Leap 2 is lighter, thinner, more powerful, more advanced and best in class across multiple levels.
First Things set out to showcase this beautiful product with precise and advanced lighting and rendering techniques. Along with a full photographic campaign to showcase the AR/VR capability beyond CG.
Magic Leap 2 is lighter, thinner, more powerful, more advanced and best in class across multiple levels.
First Things set out to showcase this beautiful product with precise and advanced lighting and rendering techniques. Along with a full photographic campaign to showcase the AR/VR capability beyond CG.
![](https://freight.cargo.site/t/original/i/eda775c91b0170a344da58822ad5a56f80e73789ce23c0450ab0bfccdf648eed/square_02.jpg)
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Official Magic Leap 2 Launch Film
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![](https://freight.cargo.site/t/original/i/332c7586940accb69431c1c0ba2b8183c19dca4b3a8c2316a897ee1010e3a944/ML_Product_Film_still_02.jpg)
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![](https://freight.cargo.site/t/original/i/78cc859e8115cd09a945aaa1be1b285af10d9f5df0fcb7ebeac4781954b84608/ML_ComputePack_Back.jpg)
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![](https://freight.cargo.site/t/original/i/2e7dd038c5b52850b67559318e54be2dc1666ea8d96c4534479d43ead8ca15b1/ML_Controller_Hero.jpg)
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![](https://freight.cargo.site/t/original/i/78cc859e8115cd09a945aaa1be1b285af10d9f5df0fcb7ebeac4781954b84608/ML_ComputePack_Back.jpg)
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Credits
Audio
Antfood
Antfood
Client
Magic Leap
Magic Leap
Production & Photography
Anderson Hopkins
Collin Hughes
Anderson Hopkins
Collin Hughes
Creative & VFX
First Things Studio
First Things Studio