Magic Leap ︎︎︎ Global Product Campaign


First Things and Magic Leap collaborate to bring their new headset to market. Helping design, create and produce a huge library of images, animation and photography for the definitive AR/VR headset of the future.


Magic Leap 2 is lighter, thinner, more powerful, more advanced and best in class across multiple levels. 

First Things set out to showcase this beautiful product with precise and advanced lighting and rendering techniques. Along with a full photographic campaign to showcase the AR/VR capability beyond CG.

Official Magic Leap 2 Launch Film



Magic Leap
Production & Photography
Anderson Hopkins
Collin Hughes
Creative & VFX
First Things Studio

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