Cowboy ︎︎︎ Product Launch

 




Cowboy approached First Things to create a suite of CGI assets for the launch of their new urban bike. A full global campaign of animation, still images and creative development. 




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We partnered with Basic and Cowboy to craft a tactile world where product design is explored using reductive environments, studio lighting and cinematography.

Confident,  simple art direction gives the space and time to marvel in the beauty and precision of every detail on each bike. Looping animations and clever motion highlights product features whilst celebrating product design with tactility and fidelity. 


















































Credits



Agency
Basic
Client
Cowboy
Creative & Production
First Things Studio
Basic

VFX
First Things Studio







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