PlayStation 5 ︎︎︎ Product Launch & Creative Branding

First Things team up with Sony Interactive Entertainment in developing a worldwide product and branding campaign for the PlayStation 5.


The engineering of the PlayStation 5 is truly magnificent. We set out to champion the product design and communicate its striking visual prowess.

First Things worked closely with the global creative teams assisting with all things product, creative, design, branding and motion.

*Sony Interactive Entertainment Inc. All rights reserved. Design and specifications are subject to change without notice.


Sony Interactive Entertainment
Creative & Design
First Things Studio
First Things Studio

All media and content is copyright of First Things Studio unless otherwise stated, linked or mentioned within project pages of this website. All rights reserved 2022.