Beats x Sacai ︎︎︎ Product Launch


Beats by Dre collaborate with fashion brand Sacai for this bespoke customizable BeatsX earphone, featuring Syd. 


The film straddles between fashion and product, executing lighting, design and motion to explore the BeatsX mixture of concept design and functional utility.


Beats by Dre
Creative & Production
First Things Studio
The Mill

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